The more I looked into the way agencies were “preparing”themselves to take on digital marketing the more I began to consider, that maybe they were kicking up way more fuss than any of it was worth. By which I mean, there is a whole new generation of people out there who have been bought up with digital marketing, and already see it as a vital part of any campaign. Why are agencies spending so much time and money, as well as risking loosing big clients like Dare did, merging with digital agencies when everybody trying to get into the industry now or in the next few years, would automatically create a digital campaign to run alongside any traditional based one. Although I don’t agree with the idea that digital marketing is a fad, I am beginning to think that perhaps this hype is likely to die down soon, and putting digital aspects into a campaign may become as standard as television and print.

Upon finishing my case study I do feel that I’ve actually managed to draw to quite a solid conclusion. I definitely feel that Dare Digitals merge with MCBD was for the best. I am aware that  a lot of the evidence I collected shows that if anything there actually doing a little worse than before, but who knows what they would have been like now if they’d stuck to their original structures. Also, as an agency that’s only really been around for a year and half its really making a name for its self.  All my research supports the idea that purely digital or purely traditional agencies are becoming a thing of the past as everybody strives to cover all basis. Meaning campaigns that cover all media bases, whilst complement each other in the process, as if they were made by the same agency, are were the industry is heading.

Unlike everybody else, I didn’t actually ask anybody any questions, I know you probably feel as if I should have done, however I  do have my reasons as to why not. For starters, some kind of questionnaire or survey would have been a little useless as the people i was asking would need a rather detailed understanding of the workings of MCBD and Dare Digital before the merge as well as after. I could have asked peoples opinions on there current work, however, I don’t exactly see the point in that when the ads have already been subjected to a number of different awards schemes and rated subsequently. Also as a quite talked about topic there wasn’t really any questions left to ask that somebody else hadn’t already done so. Also, I feel that my case study is far more fact than opinion based, meaning, asking people there opinion on how they think the merge went would render a little useless in my research.